Brand & Principal Performance
Brand → Principal → Product → Segment → Destination
Labiru Tour expands into its four Principals. A brand with only one Principal moves directly to Product.
Market Performance
Product → Segment → Destination
Shows how the same product performs across brands, market segments, and destinations.
Channel Performance
Platform and Channel Comparison
Each card uses the active date range and every selected category. The complete expandable hierarchy remains below.
Detailed Channel Breakdown
Channel → Campaign Type → Funnel → Product → Segment → Destination
Campaign Name is not displayed. Use + and − to expand or collapse each branch independently.
Sales Performance
Sales → Brand → Principal → Product → Segment → Destination
Sales performance can now be expanded through Segment and reaches Destination as the final breakdown.
Period Summary
Monthly and Quarterly Summary
Both summaries respect the active date range and every selected category.
Data Quality
Classification and Attribution Status
Counts are based on the filtered aggregate rows currently displayed.